Expanding Meta Verified to Businesses – Meta Store
Update on October 30, 2023 at 9:00AM PT:
We are expanding availability of Meta Verified for businesses on Instagram and Facebook to Australia and Canada.
Update on October 2, 2023 at 9:10AM PT:
We are beginning to test Meta Verified with businesses on Instagram and Facebook in New Zealand.
Originally published on September 19, 2023 at 10:45PM PT:
Earlier this year, we introduced Meta Verified for creators, a subscription bundle to help creators more easily establish their presence on Instagram and Facebook. Today at Meta’s Conversations Conference in Mumbai, Mark Zuckerberg announced we will soon expand Meta Verified to businesses on Instagram, Facebook and WhatsApp.
We’ll start with a test in the coming weeks for businesses on Instagram and Facebook in select countries – and will expand to businesses on WhatsApp in the future.
Meta Verified is built to help businesses more easily stand out on our apps and build confidence with their customers, including letting their customers know they’re chatting with the right business. Businesses can choose whether they’d like to subscribe for one subscription on a single app, or a bundled subscription across Instagram and Facebook, and in the future WhatsApp. With a monthly subscription, businesses will gain access to a toolkit for their subscribed Facebook page, Instagram professional account or WhatsApp phone number that includes:
A Meta Verified business subscription complements the existing free and paid tools available to businesses on our apps today. We’re starting with subscription features that help small businesses achieve what they want most on the platform: to establish their brand and be discovered by new customers. As we learn from initial testing, we’ll continue to evolve our business offerings to add more value for businesses of all sizes, such as more tools for people to easily discover and engage with verified businesses on our apps.
Meta Verified business subscriptions will be available for purchase on Instagram and Facebook in the coming weeks in select test countries. Monthly subscriptions start at $21.99 USD/month per Facebook page or Instagram account, or $34.99 USD/month for both.4 On WhatsApp, we’ll begin testing in the future with small businesses using the WhatsApp Business app before introducing Meta Verified to businesses on the WhatsApp Business Platform.5 
Just as we did with our creator offering, Meta Verified for businesses is built with safeguards in mind from the start. We want businesses to feel confident their brands are protected on our apps, and people to feel confident the verified businesses they interact and message with are legitimate. As such, we’ve built a multi-step verification process and various checks into Meta Verified before, during, and after a business subscribes. For Instagram and Facebook subscriptions:
Learn more about Meta Verified for businesses here.
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